INT. NONDESCRIPT WEST VILLAGE STUDIO – MORNING
What happens when consumer awareness for a brand is at 1%? You go deeper.
In the cluttered closets of luxury resale, there exists a very specific shopper: one who’s obsessed, hellbent even, to find the exact pair of 90’s Tabi boots they’re looking for. They’ve got incredible taste (not style, important to distinguish) and incredible patience. They hunt for deep cuts with a sharp eye and an anti-pack mentality. Because for these luxury enthusiasts, fashion isn’t a passing trend, it’s core to who they are.
Tradesy’s first-ever brand campaign is a testament to strong strategy and audience understanding. A few months post-launch, Vestiaire Collective acquired Tradesy. Talk about having a sharp eye.
How I helped:
pitch // campaign strategy // campaign formation // film concept + script // film pre and post production // launch digital assets
Credits:
Agency: Yard
Creative Director: Jarrell Fudickar
Art Director: Inga Odette
Producers: Sydney Richardson + Libi Molnar
Editor: Tania Mester
Production Company: Lola Productions
Director & Photographer: Drew Vickers
Wardrobe Stylist: Stella Greenspan