INT. BOUGIE BROOKLYN KITCHENS – AFTERNOON

New Year’s resolutions aren’t going anywhere, as evidenced by the inundation of gym ads I’m being targeted with.

So while I sit on my couch scrolling past my 20th Equinox ad, plenty of others are busy focusing on their health—namely eating better, enjoying faster meals…basically making time in the kitchen much easier.

And because we live in a world where 70% of Gen Z and 78% of millennials say authentic UGC content plays an important role in their buying decisions, you better believe we rented out multiple homes to set the best “welcome to my crib” vibes.

With a host of content creators in tow, we whipped up three weeks’ worth of shoots and content for HelloFresh’s umbrella of brands (HelloFresh, Factor & EveryPlate). On the menu? Nourishing, convenient, home-cooked meals. The verdict’s still out on that pesky gym membership.

How I helped:

concepting // scriptwriting // directing // digital assets // social assets

Credits:

Agency: HelloFresh XPOD
Creative Director: Seth Dager
Brand Director: Meredith Gillies
Senior Art Director: Rose Swain
Videographer: Eric Perini
Video Editor: Paulina Pikulinski
Producer: Liza Goroshnikova
Production Coordinator: Reed Yurman
Production Assistant: Marcus Robinson

 

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