My partner and I were tasked with creating a campaign that refines and communicates Tradesy's value to the wider market, while differentiating it from the other peer-to-peer, preowned fashion platform competitors (ok sorry, that's buttoned-up lingo for making cool shit). Our work is rooted in the idea that taste and discernment can't be bought—they have to be understood. The ultimate tool the luxury consumer seeks to have is the "eye," which, with Tradesy, is constantly sharpened—so your style is always rooted in taste. Just take it from Tradesy.

Tradesy is now acquired by Vestiaire Collective.

Agency: YARD
Creative Director: Jarrell Fudickar
Copywriter: Jennie Mason
Art Director: Inga Rod
Producers: Sydney Richardson + Libi Molnar
Director/Photographer: Drew Vickers
Editor: Tania Mester
Production Company: Lola Productions
Stylist: Stella Greenspan

Fashion is more than a feeling, it’s an experience.
It’s about pairing Fendi with a flea market find.
It’s spotting the difference between Celine—with the accent and without.
It’s finding fellow fashion enthusiasts who also enjoy the pursuit as much as the prize.
It’s a little give and a lot of take,
Because fashion should always be taken to the next level.
Whether it’s your first step into fashion or you’ve walked a mile in designer heels,
Whether you’re in the know or want to be in the know, then you should know Tradesy.
It’s more than a place for resale. It’s retail reimagined.
It’s where inspiration is give and take,
where someone’s trend could be your forever—or your for now.
It’s where fashion lives, and style thrives.
It’s where you look good but feel even better.
So if you’re going to get the best in fashion,
Get fashion from people who get fashion.

TAKE IT FROM TRADESY.