It's about time a new app took aim at Grindr. We worked with Match Group to create an entirely new dating experience for same-sex relationships, raising the standards for a new era of safe, desire-driven dating. I was tasked with building out the entire verbal brand identity and copy-driven extensions across digital, social, in-app, and OOH. Alongside a talented team of designers, we crafted brand guidelines for a premier dating app where every way to be gay goes.

Seek boldly and date freely knowing that you can explore without secrecy and have the best time doing it.
 
Welcome to Archer.

Note: Conceptual photography. Rights not owned.

Agency: The Working Assembly
Creative Director: Jolene Delisle
Senior Copywriter: Jennie Mason
Senior Digital Designer: Sarah Sprinkle
Senior Motion Designer: Ben Ross
Brand Designer: Aiham Kara Hawa